There are over 5.5 million SMEs in the UK. Small businesses in the UK make up nearly 60% of employment and in the private sector, contribute nearly half of all business turnover.
With so many SMEs around, it is quite a prestigious achievement and a great marketing tool, to be listed as one of the top best performing SMEs in the UK by another well acclaimed industry-related media outlet.
So we kick off first and foremost, with the best marketing strategy that any SME should focus on; host incredible campaigns that prove groundbreaking results to make top media headlines.
Let us explore who is currently holding their prime position as the leading SMEs in the UK and how they managed to achieve such esteem.
Company #1 KYAN
With 19 years in business and a workforce of 50 employees, KYAN has become one of the UK’s leading tech-based companies that create bespoke technology solutions from scratch and works as an added extension to their client’s team.
KYAN is the let-in and let-go technology designer that creates and integrates solution software that enhances the company processes for a more streamlined outcome that attracts more clients to the business and ultimately, increases revenue.
An impressive marketing strategy KYAN proudly boasts on their site is the story of partnering with Sightsavers – a charity that aids people with chronic sight and blindness issues.
One of Sightsavers biggest challenges was how they collected funds from donations, and also, not being able to expand their campaigns to other countries because of the money collection systems that they currently had at the point in time.
KYAN jumped onto Sightsavers’ sinking ship and saved the day like true champions by integrating a payment system using Paypal and Swipe’s solutions software.
They also changed the Sightsavers interface and dashboard and simplified how people donated money to the charity. Obviously, this innovation by KYAN impacted Sightsavers’ financial position and in return, some stunning exposure and hoorays for the KYAN brand.
The crux of the marketing strategy here is when small businesses help the charity industry, they receive a lot of positive accolades and exposure by embarking on these campaigns.
#2 – Hotwire
Hotwire is a global communications consultancy company that delivers PR and digital solutions to top tech brands.
Hotwire may be considered as an SME, however, its client list is full of big-time players that reap massive amounts of revenue, so it is a good start to their general business strategy includes partnering with prestigious brands.
The particular campaign we are going to mention today is the timeless tale of Zoom hiring Hotwire to be their PR voice to the world during the time of Zoom’s incredible boom.
When COVID-19 broke out, Zoom soared through the pandemic, going from 10 million users to an incredible 300 million active users, making Zoom the most favoured video call platform company in the world.
All the campaigns Hotwire did working with Zoom during this time, capsulated their brand to new horizons that gained Hotwire impressive accolades which opened the door to more clients of the same prestige.
So the secret here as a marketing strategy is to work as hard as possible to land a big-time client and create unforgettable campaigns that will give your company a testimony that is priceless that attracts more customers like bees to honey.
#3 – Cardlytics
Our next nomination is Cardlytics, which provides digital banking and payment technologies that also act as intelligent marketing solutions.
In essence, Cardlytics develops strategies that attract more market share and integrate these ideas through money collection applications. For example, Cardlytics’ app boasts all the great campaigns currently going on with their associated partners.
One great way of promoting their app was by partnering with Dunkin Donuts, which is one of the biggest brands in their niche in the world. Everyone knows Dunkin Donuts.
Cardlytics created a great cash-back ad that was funneled through their client’s database with the purpose to attract back old customers and generate new customers through Cardlytics’ database.
The campaign went well and drove consistent returns by attracting old customers, increasing margins by inviting new customers, and keeping all customers happy with the cashback savings.
#4 – TransferGo
Our next favourite is the upcoming start-up SME: TransferGo. TransferGo created payment solutions that allow for international transfers in a timely manner and at affordable rates.
While concentrating their efforts in the consumer market, a very smart business and marketing strategy that they undertook was partnering with globally acclaimed Mastercard. This move to integrate their service with Mastercard gave customers the ability to make international transfers from any bank account directly to a Mastercard debit or credit card.
A great marketing strategy for Mastercard, which has the same domino effect for TransferGo. The hint here as a marketing strategy is to create a product, solution, and/or service that is going to make your biggest client look really good.
That old saying behind every good man is a great woman – be the silent nurturer for your client and help them level up to a newfound success and you will reap the rewards through natural PR progressions and great reputation management.
#5 – Cloudthing
Cloudthing is a company that creates technology to “solve problems and disrupt markets. Cloudthing empowers organisations to be more productive and create new and improved revenue streams with digital solutions that are built in the cloud.
After many years of hard work and struggle of developing technological solutions for non-profits organisations and giving away IPs, Cloudthing finally did what all SMEs who are looking for the best marketing strategy to do, partner with a big-time brand.
So when Cloudthing partnered with Microsoft to launch technology solutions for the non-profit sector, the campaign took off like wildfire, and now half of Cloudthing’s revenue stream stems from charity-based projects and clients.
So what is the moral of all these stories?
When it comes to digital marketing, it is not about the quantity of content, it’s about the quality of content and usually, quality content is created from incredible campaigns that require a lot of creativity, blood, sweat, and tears.
Once you have the results, however, you can take the fruits of your labour and filter it through all the trending platforms and attract engagement with your impressive results that will make other potential clients believe in your brand, product, and service offering.
If you are looking to invest into your digital marketing strategy but your business is lacking the working capital, then you might want to consider taking out finance with the help of Funding Bay. A solid investment in content writers, social platforms, graphic design, and partnership events will boost your small business considerably.
Get in contact with Funding Bay to get a free consultation for your business here.
