Have you heard of the ‘Easter Effect’? According to the British Retail Consortium, businesses could expect an uplift in sales around the Easter weekend. While this isn’t guaranteed, and there are some variables (for example, the weather can make a huge difference to sales), there are a few ways you can increase your sales this year:
Use Online Promotion
Even if you have a small marketing budget, online marketing can help you to gain sales, especially during special events and holidays. Use your social media accounts to advertise events or special discounts, and don’t be afraid to be light hearted. You can give your customers a behind-the-scenes peek at your Easter preparations, which will give them an idea of who you are as a business, and will give you the perfect opportunity to advertise your plans for spring.
If you’d rather avoid Easter messaging, you can still capitalise on the season by using images associated with spring to advertise upcoming events or sales.
Don’t forget the power of a hashtag! Users browsing social media might stumble upon your business via a hashtag, so make the most of them. Some obvious examples include:
#easter #spring #easterbunny #happyeaster #easterdecor #easterfood
It’s also the perfect time to create a new marketing campaign, using all platforms (email, SMS, social media) to engage and inform your customers. Planning this in advance will make the whole Easter season run more smoothly, giving you one less thing to think about.
Create Discounts and Special Offers
An Easter sale may be just the thing you need to create more sales. Offering a discount on spring lines, sending out vouchers to existing email subscribers, or running special events for your eCommerce store (like a spin-to-win campaign) can create a buzz around the Easter holidays.
Run Family Events
With the easter holidays on the horizon, now is the time to start planning family-friendly events. Easter egg hunts, discounted kids’ meals, craft workshops, family fun days: there are plenty of options out there to draw in customers, giving local people a fun experience in the process.
If you’re not in the position to run an elaborate event, try creating Easter hampers for kids: small eggs, colouring books, and pencils are a cost-effective way of engaging families with young children.
Design Easter Products
If your business serves food or drink, now’s the time to switch up the menu. Old favourites like hot cross buns are easy to bring in, and you can consider adding limited edition cakes and sweet treats for the Easter holidays. Don’t forget to upload some pictures to your social media accounts!
Create a Spring Landing Page
For eCommerce businesses, a good landing page can make a huge difference. Bring some spring elements into your landing page – flowers, pastel colours, etc – and give potential customers the incentive to sign up to your email marketing platform. This is a great way to increase your contact list for future marketing campaigns.
