Fred Maude and Jack Carr – Addesu
Fred Maude and Jack Carr , co-founders of Addesu, a UK SME. Read on for more insights into this entrepreneur’s business savvy.
What inspired and drove you to become an entrepreneur, and what was the pivotal moment that led you to start Addesu?
We were initially motivated by the huge amount of wasted time, spend and effort that we saw around us within the advertising industry.
Digital advertising is one of the least trusted professions in the world, often topping politicians in IPSOS MORI Veracity Index. This lack of trust is not a product of dishonesty, rather a result of a knowledge gap between brand and agency and a technically complex system that is constantly changing.
A particularly troubling client at our previous agency, left those working on the account burnt out. It was a relationship that had started bad and got worse, ultimately, leaving the client and agency licking their wounds. It was what inspired us to conceptualise Addesu, a platform that would enable brands and agencies to have thriving partnerships.
How did you finance your business?
We raised a pre-seed round, and have made use of the British Business Bank Start Up Loans. Beyond this we looked to focus on growing our revenue base as quickly as possible so that we could achieve profitability and security. We will look to do further rounds, however, these will be for the tactical deployment of resources.
